The Apprentice – A Campaign to Abolish the Slave Trade!

Alan Sugartrader of the good ship Amistrad leads the abolitionist movement in your local town. He has invited ambitious young businesspeople to come up with a brand new national campaign designed to generate support for the anti-slavery cause. Using a range of sources and a structured framework for preparation, groups of students have to produce a viable campaign which justifies who it is aimed at, where it will be focused and how it will fund itself.